The Fiordland Lobsters Story
For over forty years, Fiordland Southern Rock Lobster has brought together fishing families, communities, and partners to build the world’s leading supplier of Southern Rock Lobster. What started in Fiordland now spans New Zealand, Australia, and markets around the globe.
Challenging the impossible to deliver the incredible
Delivering live lobster from some of the most remote coastlines to restaurants worldwide in pristine condition takes more than luck. It takes vision, resilience, and values that guide everything we do.
How we achieve the impossible:
Every Lobster Matters: It matters to the fisherman who catches it, and most importantly, it matters to the person celebrating it at a special event.
We Show We Care: Caring for fishery, families, and communities.
We Find a Better Way: We move fast and we move together. Innovation has been in our DNA since day one.
"The reason I’m confident about our future is that it’s still the best seafood product in the world. It’s the best lobster in the world—our lobster."
— Bryan Wilson, Chairman
Combining generations of knowledge with professional leadership
Fiordland Southern Rock Lobster has been built by people, from the fishing families who harvest the lobsters, to the team who manage, market, and guide the business.
